Who Needs A Google My Business?

Did you know that Google generated 72.5% of all search queries in the US? This is huge piece of the internet search activity and this is why every business needs a Google My Business (GMB) period. So, who needs a GMB and why would it benefit your business? Everyone. period.

  • You Show Up On Google Map Searches: When someone searches on their phone or desktop for a business most customers use Google Maps to find a business or service they need and by having this they can get relevant information about your business and where it is located.
  • Its Free: For right now the service is free but we expect it to change in the future so everyone who has all this service will be “grandfathered in”.
  • Google Website: If you cannot afford a website you can use the Google My Business website feature until you can build a custom website for your business.
  • Where your GMB Shows: Google’s Sidebar This section is known as a ‘knowledge panel’ that can appear on the right side of the page when someone searches a business by name.
  • Engage With Customers: You can engage with customers through their messaging feature to answer questions, service requests or even answer typical service questions.
  • Highlights Customer Reviews: 88% of consumers trust online reviews as much as personal recommendations! The more reviews you have, the better idea new customers will have of how you are to work with.
  • Marketing: Google Posts is a section of Google that allows business owners to post updates, sales, images, event, etc. If used correctly, Google Posts can be a powerful tool to help convert views into paying customers. Better yet, there has been chatter that suggests that Google Posts can impact ranking placement for relative keywords.
  • Welcome Offer/Promotions: This feature is a great tool to promote discounts, deals or even products to get customers to use your service.
  • Business Information: You want to share as much relevant information as possible, especially location and keywords, without making it seem like you’re “keyword stuffing”.
  • Business Location/s: You can have more than one Google My Business location depending if you have multiple offices.
  • Service Area/Address: Obviously, if you’re a storefront business, having your address correct is extremely important. Customers have the ability to click on your Google listing to receive instantaneous GPS directions to your store. If your address is wrong, they’ll never arrive. If you’re a business, such as a plumber or an electrician, and you travel to customers, your service area is the high priority. The service area listed tells Google how far away from your location you are willing to travel.
  • What does your Listing Show: Business name, contact number, address/service area, website, hours of operation, description of business, posts, images, Q&A, reviews and business highlights (Woman owned, Veteran Owned, etc.).
  • Company Insights/Report: This tool lets you view your traffic to your Google My Business: Total views, Customer Actions (website visits, direction requests, calls and photo views).  This feature can be customized to view your report 1 week, 1 month or even 1 quarter so this is important to keep up because you only have a view up to 1 quarter.

Finally this is one of the best tools for all businesses to help promote your business, find another way to someone to find you on web searches and to engage with potential and existing clients.  For more information on this service contact us for more information and pricing.